Marketing

You have your products or services, now how do you get them out to potential customers? By putting together a comprehensive marketing plan, complete with a marketing budget you will start to piece together which types of advertising and promotion will work best for you and your company.

After that, you are well on your way to attracting those new customers.

Payroll

East Coast Credit Union can offer a direct referral to a company that is able to assist your business with their payroll requirements.

Speak with your branch manager for more information.

Working Capital

While it's important for your business to have a positive cash flow, it's not always easy - especially if your business is expanding. Learn a few things that will help ensure you have the working capital you need.

Capacity Planning

Ultimately, all businesses want to prosper, and this often means expansion. Look toward the future and make sure that you have the facilities and the employees to accommodate these changes.

Establishing a Sales Force

Becoming an employer isn't always as easy as it sounds. To find the right person for the job, you need to know what to look for and where to look. We have advice to help you choose employees that are just right for you.

Distribution

It's important to find the best method of getting your product or service to where your customers can access it. It's equally important to find a secure way to get the supplies you need to operate. Here are some tips that may help.

Accessing External Markets & FX Considerations

There is a great deal of money to be made by reaching out to foreign markets. There are also important considerations to be made in choosing the appropriate markets and protecting your business against fluctuations in the Foreign Exchange Rate.

Technology Considerations

Almost every business involves technology to a degree. The internet is becoming more and more vital for businesses these days. Make sure you have the technology you need to be competitive, without going overboard.

HR Issues

If you started your business by yourself, the decision to hire extra help could bring problems. It can be hard to delegate authority, but it is a critical step in the growth of any business. Here are some things that may help.

Alliances

Sometimes two heads are better than one - especially if they both have unique skills that complement each other. Forming alliances can improve the products, services and customer base of any business.

Research and Development

Make sure you do as much research and development as possible, even if your business is making a good profit. There may be taxes you're unaware of or ways to cut overhead costs. It always pays to do research.

New Markets

Once you've felt the excitement of success, it's natural to want to expand and increase your market. Before you do, take the time to make sure you're ready to open your business to a new market.

Staying Ahead

The world of business is an unsteady one. As hard as it is to get to the top, it's just as hard to stay there. Always keep an eye on the competition and make sure you make the right moves to stay ahead.