Our Vision:

• To provide our members with a seamless banking experience at every touchpoint
• To invest in new products and services and innovative ways to enhance service to our members including the digital technology that our members want and need
  

Our research shows:

How are we responding?

With a new multi-channel strategy designed to:

• To make it even easier for members to do business with us by providing a seamless banking experience across multiple channels
• Investing in digital technology solutions that are important to our members

2. Help us remain competitive in the market place

• Redefining what it means to bank with us by investing in new and innovative ways to enhance service to members, while effectively managing costs
• Through agility when adjusting to trends in the financial services industry
• This will enable us to grow our business and remain relevant now and into the future

3. Use our resources effectively and responsibly

• Our investment in the multi-channel strategy means that our members will have more and improved options for doing business with us, when, where and how it is most convenient for them
• Implementing this strategy means that we will make necessary adjustments to the way we currently provide banking services, including strategic changes to how we effectively manage our branch network. Learn more here.